Affiliate Disclosure

How China Cheat Sheet earns money, which links are affiliate links, and the rules that keep commercial relationships from influencing our editorial content.

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Affiliate Disclosure

This page explains how this website makes money. It is deliberately short and in plain language, because a disclosure you cannot understand is not a disclosure.


The one-sentence version

Some links on this site are affiliate links. If you click one and buy something, we may earn a commission. It costs you nothing extra.


An affiliate link is a normal link with a tracking code attached. If you click it and then complete a booking or purchase, the seller pays us a percentage of that sale.

Common examples on a travel site:

  • Hotel and flight booking platforms
  • Tours, tickets, and attraction passes
  • eSIM and mobile data providers
  • Travel insurance
  • VPN and connectivity services
  • Airport transfers and rail bookings

The price you pay is the same either way. Affiliate commissions are paid by the merchant out of their margin — not added on top of your bill. If a merchant ever charges affiliates’ customers more, we would stop using them.


Where we disclose

  • Every page containing affiliate links carries a disclosure notice, typically near the top or at the end of the article.
  • In-content links that earn commission are affiliate links. We do not hide them behind redirects designed to obscure where they go.
  • The site footer links to this page on every page.
  • Advertising, when we introduce it, will be labelled as advertising and kept visually separate from editorial content.

What commissions do not affect

This is the part that matters:

Commissions do not determineExplanation
Whether a service is mentioned at allIf a service is not in a comparison, it is because it did not meet our criteria — not because the rate was low
How services are rankedRanking criteria are stated on the page where the comparison appears
What we say about a serviceA negative finding appears with the same weight as a positive one
Which facts we publish about policyPolicy content is sourced from government pages and is not commercially influenced in any way
Whether we test somethingTesting is decided by reader usefulness, not by commission potential

Some links on a page earn us nothing. That is normal and intentional.


We deliberately do not take commissions on things where a commercial incentive could distort the advice:

  • Visa application advice. We would rather you follow official guidance than a paid funnel.
  • Medical or health decisions. Health content on this site is informational and is not monetised through referrals.
  • Emergency or consular matters.

What we ask of partners

Every affiliate partner we work with accepts these conditions:

  1. Commission rates are never disclosed as an endorsement. A high rate is not a reason to recommend something.
  2. No editorial approval or review rights over content that mentions them.
  3. No requirement to remove negative findings as a condition of participation.
  4. No paid placement disguised as an independent ranking.

If a partner will not accept those terms, we do not work with them.


If we ever publish sponsored content or brand partnerships, they will be:

  • Clearly labelled as sponsored at the top of the page, in the same font size as the body text — not in fine print
  • Kept visually and editorially separate from reviews and comparisons
  • Never used for policy or safety information, which stays independent

As of the date at the top of this page, this site carries no sponsored content.


Advertising

This site may display advertising in future. When it does:

  • All advertising will be labelled “Advertisement”
  • Advertisers get no input into editorial content
  • We will not use ad formats that obscure or imitate editorial content

Advertising is a much smaller part of this site’s revenue model than affiliate partnerships, deliberately.


This disclosure is provided to comply with:

  • United States — Federal Trade Commission (FTC) Endorsement Guides, 16 CFR Part 255
  • United Kingdom — Advertising Standards Authority (ASA) CAP Code on affiliate marketing
  • European Union — Unfair Commercial Practices Directive (2005/29/EC)

In short: material connections between a publisher and a merchant must be disclosed clearly and conspicuously. That is what this page does.


Questions

If a link’s commercial nature is ever unclear, treat it as an affiliate link and ask. We would rather over-disclose.

  • See also: How We Test and Verify — our sourcing and testing method
  • See also: Privacy Policy — what data this site collects and how it is used
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